> for every customer that complained there were 9 others that didn't

That is partly my problem with some products. If the product is
cheap enough then some (many ?) people might consider chasing
a refund not worth the effort. Gave the product a go and either it
went in the bin or in the cupboard. Of course the seller still has the
money either way. A company saying that they have very few returns
is not a true measure of how satisfied customers are. "100,000
customers can't be wrong". Well, yes they can if they were misled

Consumer protection laws are only meaningful to the sellers if people
use them

David's PEMF device may well be in the "murky" category. What
works in the lab or in a hospital might not be anywhere as effective
when scaled down. You're unlikely to see a "Home MRI" any time
soon for example.

iHeal *should* be able to supply test results. However, if they aren't
making any specific medical claims perhaps they aren't obliged to,
and are quite happy to let the odd skeptical potential customer slip
away. My experience with confronting companies is that they may
be rogues but are not entirely stupid. They know how closely they
can sail to the wind. I caught them out out when their advertising
went well and truly, deliberately and persistently, over the line

"Lose up to 10lbs". Not untrue. But an ounce is "up to 10lbs"

You mentioned the magnetic fuel line enhancer. It is demonstrably
a piece of rubbish but it still sells. There are so many variables for
fuel useage that the average driver would have no idea whether it
works or not, but they hope that it does. And hey it's cheap enough
to just bin if it doesn't work. What's $10 these days ? Mythbusters
proved it wrong ? Never heard of them

With the PEMF device, the customer should not have to do their
own trial. iHeal should be able to tell a particular customer how
(in) effective thei product will be. Of course, they won't or can't

Joe
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