Posted on Fluke's FB page just now (spilling misstooks and awl), fwiw.
I have no problem with Fluke protecting their brand.
But I can think of better ways to do it:

________________

Re "We look forward to continuing our support of the community, of our
customers, and of all the innovators out there." -> You can look. But you
will have lost goodwill overall. Certainly Fluke has dropped a notch in my
estimation. Fluke's undoubted quality, uncompromising approach to getting
it right and creation of a brand image well above most is a matter of
record. What you've done here is scratch your paintwork and move a little
closer to looking like Apple and HP as they are now and a little further
away from looking like HP as they were then. A bit more like Steve :-(.
A shame.
And no amount of protesting or explaining is going to put things right.
When you see the bouncer throwing out the gatecrasher it doesn't matter
that the bouncer has every right, or that the gate crasher PROBABLY knew
they shouldn't be there. If said bouncer does it with polite style and a
deferential 'Sir' , which you know the gatecrasher doesn't deserve and the
bouncer does not owe him, it's one up to the bouncer. And when instead he
sends him spraling down the street, ear his trousers (but just a little)
and flattens his hat, and yells after him "and stay out", the gatecrasher
may perhaps lose, but the bouncer surely does. Even if he picks him up
afterwards, dusts him down , pats him on the back and gives him a basket of
fine Fluke products to sell or dispose of as he sees fit, he's still the
bully.
A shame.

What's the lifetime of messages like this on your site, I wonder. Certainly
you have every right to delete them asap.

       Russell McMahon
       NZ
       Has never yet bought a Fluke product.
       BUT has admired them AND the company for many decades.

_____________________
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