> I don't have a dog in this fight (don't read the magazine), but I might
> remark that AFAIUI, many print magazines do NOT make money on subscriptio=
n
> fees- rather they cover printing and distribution (variable costs).
> The money they make is from advertisers. That magazine (EPE) appears to
> have
> numerous advertisers.
>

I agree that the subscription costs pretty much go to printing and
circulation. But paid circulation is generally considered more valuable by
advertisers since people are less likely to toss something they paid for
without reading it.

Harold




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