Mike Hord wrote: > MAYBE, but generally, even for a fairly small endeavor, I hear 2.5-3x mar= kup > as the point where something is reasonably profitable- enough so to justi= fy > the continued effort. All depends on your volume and your goals, a small commercial operation=20 has high overheads compared to turnover and therefore it needs a high markup to=20 both cover those overheads, make a profit for it's owners and cover any projects=20 that go bad. The pi is a different ball game. They are a charity not a company and as=20 such their goal is not to make a profit*. Charities may of course make a profit on som= e activities but making profit is a means not an end to them. Also they have the support of broadcom. Presumablly from broadcom's point o= f view this is seen as a combination of general charity and buying mindshare. *As I understand it thier goal is to bring back a computer that kids can=20 program, tinker and generally have fun with. In contrast to the locked down PCs=20 we see in schools and the parents who are fearful of their kids messing up their=20 PC at home that we see today. --=20 http://www.piclist.com PIC/SX FAQ & list archive View/change your membership options at http://mailman.mit.edu/mailman/listinfo/piclist .