>  I just read that ELEMENT 14 is a rebranding of Newark electronics.  It
> is actually a merge between Newark
>  and it's british parent Premier Farnell and the Element14 e-Commerce
> and social media platform.
>  The goal is "mix Newarks 77 year distribution history with a cuttin
> edge online environment"

In the UK Farnell has been the Newark 'agent', in that Farnell show Newark =
catalogue items in their catalogue, often with a different Farnell part num=
ber, higher cost, longer delivery time, and a 'one off shipping fee' to tak=
e account of it being an international shipment (if you order several Newar=
k items you only get one 'shipping fee').

I don't know what the tie up is between the two companies, but I suspect th=
at Farnell has shares in Newark. A similar arrangement occurs between Farne=
ll and CPC.

The Element 14 name appears to be being pushed real hard in the US, but alt=
hough it appears on the shipping envelopes and miscellaneous bits here in t=
he UK, the new name doesn't appear to be pushed that hard, I suspect that t=
he Farnell name has too much good will to be dropped in a hurry within the =
UK, whereas it doesn't have that cache in the USA.
--=20
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