On Thu, Mar 4, 2010 at 8:38 PM, Walter Banks wrote: >> Existing PIC customers will be still be using PICs. But I do not >> see many other customers who use ARMs to switch to PIC24/PIC32. >> At least that is what I get from talking to some other guys, >> including Microchip guys. > > Microchip owns its IP which is a big advantage over ARM based > licensed IP. In volume applications Microchip would have a > significant advantage. IP is only a part of the equation. The other big part is the wafer fab. As far as I know, Microchip's fabs are not that advanced in terms of the process capability. > When the volumes are high enough price will dominate the > choices made by customers. That is right. And the reality is that Microchip does not compete well with the low price parts from folks like TI/ST/NXP/Atmel in terms of 32bit MCUs. -- Xiaofan http://mcuee.blogspot.com -- http://www.piclist.com PIC/SX FAQ & list archive View/change your membership options at http://mailman.mit.edu/mailman/listinfo/piclist