Em 23/2/2010 14:18, Olin Lathrop escreveu:
> Isaac Marino Bavaresco wrote:
>   =

>> It appears that Atmel thinks the same, I bought an AVR Dragon for
>> $50.00
>> and it is comprised of just the bare board. Atmel is a large company
>> and
>> they surely can afford the cost of a custom mold.
>>     =

> This sounds more like the issue of case versus no case.  I don't know wha=
t a
> AVR dragon is, but most likely they think it's something a engineer will =
be
> using on his desk for testing or development, and that the end user is pr=
ice
> sensitive.
>   =



The AVR Dragon is an ICD2/ICD3 (sort of) equivalent for AVRs. It costs
around $50.00 while the alternative (AVR One) is around $600.00.


> A case costs money, not only to build into the product incrementally, but
> also the design, tooling, setup charges, etc.  One way or another, the
> customer is going to pay for all this.
>
> I don't think its a big/little company issue about the mold.  It's just
> math.  Designing and making a mold is expensive.  The advantage is you get
> exactly what you want and the eventual incremental cost per unit is low.
> Unless you forsee high volumes it doesn't make sense economically, whether
> you are a big company or a small one.
>
> Let's be very generous and say that it would have taken only $50K to desi=
gn
> a custom case, get the mold made, get samples, approve them, design the
> custom graphics, have Xiaofan approve the look, etc.  If that eventually
> saved $8 per unit, then I'd have to sell over 6000 USBProg2 before that
> became cheaper than getting a modified off the shelf box.  This math works
> the same for a big company.
>   =


I would happily pay $10 more for a  Dragon with a case, so I don't need
to worry about its circuits touching some exposed wires/parts of my
boards, dropping things on it, etc.


Regards,

Isaac

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