It's simply a way to get free publicity on the internet.

At least with the microchip PIC 32 constest they sent a webcam before
they required you to record video.  Several people posted simple video
with music background and captioned words so they didn't have to
feature themselves or their voice.

But yes, the video requirement does take significantly more time.

-Adam

On Sun, Nov 1, 2009 at 8:50 PM, William "Chops" Westfield
<billw@cisco.com> wrote:
> WTF is with this trend with "submit a video to enter our design
> contest"?
> First (?) Freescale/Digikey on their "Tower System", and now TI/Avnet/
> UBM with their "how low can you go" MSP430 contest. =A0A VIDEO?! =A0It's
> tough enough to document a design in a readable (as well as
> technically correct) manner, and now they want to add the need for
> video production, which is no small matter.
>
> Perhaps future "design contest" winners will feature good-looking
> presenters with appropriate make-up and scanty costumes and laugh
> tracks, rather than interesting designs. =A0 Feh.
>
> BillW
>
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