Vitaliy wrote: > People who need a justification for the failure of their software > love this argument (it is only second to the "failure of the market" > excuse). I agree there are far too many people griping about Microsoft just because they are a success. That doesn't excuse some of the business practises of Microsoft though. >> From my experience -- if you have a good product, it tends to sell >> itself. > If you have a product that people don't want (no matter how > technologically sophisticated it is), you can spend boatloads of > money on marketing and still not even recoup the development costs. My observation is that once a product is "good enough", the rest is up to marketing, distribution channels, etc. Marketing can't compensate for a outright crappy product when there are better alternatives for a reasonable price, but it seems that being somewhat better than good enough doesn't get you very far except in niche markets. It is possible to eventually build up a reputation of superior quality and then you can get away with charging more for it, but it takes a long time and lots of effort to get there. Think of HP up to the mid 1980s. Even then, others had higher volumes. ******************************************************************** Embed Inc, Littleton Massachusetts, http://www.embedinc.com/products (978) 742-9014. Gold level PIC consultants since 2000. -- http://www.piclist.com PIC/SX FAQ & list archive View/change your membership options at http://mailman.mit.edu/mailman/listinfo/piclist