Vitaliy wrote:

>>> The point is, you cannot make people buy something against their will,
>>> no matter how much you spend on marketing. Otherwise, there would be
>>> ads on TV, selling pink mini-skirts to Hell's Angels.
>>
>> Some have managed the close equivalent.
>> As a US sociology Professor said -
>>
>> "When you can persuade them to tattoo your brand on their chest you aren't
>> going to have too much trouble with brand loyalty".
>>
>> May not be a pink mini0skirt but doesn't always make a lot more sense :-).
> 
> But nobody *forces* them to, right?

Usually (but not always *) not, but that's a different issue from the
question whether or not you can change their will by marketing. 

Regarding that question, it's only semantics... whether you say you changed
their will through marketing or you made them buy stuff they didn't want at
first through marketing comes out to the some, just different wording.

*) Peer pressure sometimes can get close to "force somebody", depending on
the emotional situation of the subject.

Gerhard

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