>> Is there a standard for naming ?
>
>I don't know if there is. Fairchild showing the transistor just
>from the back, and orthogonally too, is a little unusual. Often
>a plan view indicating from top or bottom would be used as
>well

The defacto standard used to be to show a transistor from the bottom 
(looking at the pins), as you would look at laying out tape for a single 
sided PCB. Minimised errors due to such confusion, but these days it seems 
anything goes, because such PCB layout work is done using electronic means, 
which tends to be done looking at the top ('component') side. I guess using 
an orthogonal view is an attempt to minimise this confusion. 

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