On Wed, Feb 13, 2008 at 10:43 PM, David VanHorn <microbrix@gmail.com> wrote:
> > At EW2008, Atmel will unveil a major extension of the AVR
>  > 8-bit microcontroller proprietary architecture. This new
>  > family will extend the reach to 8/16-bit applications with
>  > significant architectural enhancements and best-in-class low
>  > power consumption characteristics.
>  >
>
>  Google Xmega
>

Not so sure if Xmega will ever be a success. Take note that
Atmel is also quite strong in low cost Arm7 and AVR32 MCUs.

It seems to me high-end 8-bit MCUs (PIC18F) will lose market
to lower end 16bit or 16/32bit MCUs.

And to me Atmel is a great company in terms of technical
aspect but not a great company when it comes to execution.
Just compare Atmel to Microchip using Yahoo Finance.

Xiaofan
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