Is there any conventional way of pronouncing "RoHS"?

I pronounce it as the letters "arr oh aitch ess". But what's driving
me mad is that a guy where I work is calling it "rosh". He says it
with such style and confidence that other people here are now starting
to imitate him and call it "rosh" too. Do other people call it "rosh"
or is this just something he's made up?

Cheers,
(Pedantic) Zik
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