>Apple has done the amazing thing of making their products sexy
>and something everybody wants, even though they don't know why
>they want it. Many people buy apple products to be "in", despite
>competitors products clearly being better, and often come nowhere
>near to actually using all the features. Usability is important,
>but for the masses, "cool" is at least as important, and Apple
>has that down pat, for the moment.

Not just for the moment - they always have.

I remember stories about the very early days of 'personal computing', when 
potential customers would come into the store 'wanting Visio', the 
spreadsheet program. What they didn't know was that they needed this PC to 
run it on, with the result that salesman were making money hand over fist by 
the time they had augmented the sale of a copy of Visio with an Apple II, 
monitor, printer, and a dose of consumables in the form of floppies, paper 
and printer ribbons. 

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