This actually works, and there are many more times it works than
doesn't. CEOs do care about their businesses, and their offices usually
share that view. 2 things will usually cause it to be ignored in my
experience:

- an angry, disrespectful tone, or threats, or anything that doesn't
sound like a professional person with an interest in the company/product
and not trying to burn them.

- a foreign company. Maybe it's language, or culture, but I suspect it
would be the same for any company who's CEO wasn't from or residing in
your country.

Country level presidents are usually sales types, and have no access to
development, so they aren't a good substitute for the CEO.

A genuine, respectful letter, that basically says you're trying to help,
you're a customer, and this particular product isn't right and you
haven't gotten satisfaction will never hurt and most times can help.
Even if it's not a personal response, it might be in the form of some
regional guy calling to see what would make it right.

The only industry where you have no chance would be the automobile
industry... ;)

-Skip


Jinx wrote:
>> hmmm....most CEO's never open the mail...
>>     
>
> You could try marking it "Personal And Confidential", perhaps
> even registered to be signed for by the CEO. Sometimes you
> get desperate when a principle is involved and you think you're
> being fobbed off or ignored
>
>
>   

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