> get a bug report filed and new firmware issued and a
> corrected PC board installed in my fridge.
> 
> Good luck, eh?

Reckon. If you keep the fridge I think you'll have to DIY.
By that time Samsung will have moved on to a new model.
If this current model is going to be in production for some
time then maybe they'd consider a fix, but only if they get
enough complaints/feedback to take it seriously. And how
many is enough ?

Got a local consumer affairs watchdog or TV show ? I'm
guessing you'd have to do some legwork yourself and get
nowhere before they too would take it seriously or deem
it 'significant' enough for consideration

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