On Thu, 10 May 2007 18:14:26 -0700, Chops wrote:
>
> On May 10, 2007, at 4:48 PM, Russell McMahon wrote:
>
>> An extremely attractive new family of AVR's.
>> :
>> From their information sheet:
>> 32-bit Flash Microcontroller
>>
> That's "AVR32" rather than the regular 8-bit AVRs, though.
>
> I dunno if it's just me, but there's a hell of lot of competition in the
> 32bit microcontroller space that makes AVR32 less attractive. Especially
> since so much of it has architectures that are multi-vendor (MIPS, PPC,
> ARM, x86...)

This is pretty funny, I got a chuckle when I read Russel's post initially.

I went to the last Atmel seminar in our area. Some factory guys from Norway
were there and giving the presentations on the new chips. They covered the
8-bit AVR stuff, the 8051 core stuff, the ARM7 and ARM9 core stuff and then
the AVR32.

During the Q&A I asked them "Isn't the AVR32 pretty much the same
peripheral mix, memory space and CPU horsepower as the ARM7/ARM9 core
chips? It seems to me they are in direct competition with each other."

The answer I got was amusing... something like "Oh no, the CPU is our own
design coming from our team in Norway. While they are similar in
capability, peripheral and memory mix, we don't see it being in direct
competition with the ARM core parts at all"

Uhhh, yeah... right. It was also amusing talking to my friend who's the
Atmel rep. here. I asked him if he's seen any interest in the AVR32 over
the the ARM core parts. He just gave me a funny look and rolled his eyes.

I'll be really surprised if the AVR32 family is anything but a small niche
player in the 32-bit market.

Matt Pobursky
Maximum Performance Systems



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