EE Times:
CEO interview: Microchip's Steve Sanghi

"Atmel sells chips by the pound. Their competitors have walked away
from accounts and they still take the price down 40 percent more. They
are competing against themselves."

http://www.eetimes.com/rss/showArticle.jhtml?articleID=199202819
-- 
Mark Rages, Engineer
Midwest Telecine LLC
markrages@midwesttelecine.com
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