Herbert Graf wrote: > Imagine my surprise if at the checkout they proclaimed I ALSO had to > pay shipping and handling from the factory the item was produced in > China to the store I'm standing in? That would be silly of course, but the comparison is likewise silly. Online sellers aren't charging you extra for the various parts of producing the product either. The part you are complaining about is the extra cost to deliver it to you. When you go to your local bricks and mortar store you pay this cost directly since you're the delivery boy. You don't pay more because the next customer drove 30 miles in a hummer to get there when you walked accross the street. > At a bricks and mortar store the > price for shipping, handling, packaging, store clerks, store leasing, > etc. is all built in. But that part of the cost is built into online prices too, since you're not talking about the handling, packaging and shipping to get it to you. > Why are online retailers CHARGING shipping and handling separately? Probably because the shipping and handling charges vary by destination, and many online merchants let the customer chose the shipping method. > Why do MANY of them royally rip people off? They set a price for their product and a price to get it to you. You should look at the total and decide if it's worth it. Whether the total is a ripoff is a judgement call. So a $50 item with $20 shipping is a ripoff, but $70 with free shipping would not be a ripoff? > I search out the online retailers that INCLUDE shipping in the price. > It's not hard to do, some retailers do it, I find those are the > retailers I always go to first. You're choice. That may be a good deal if you live where shipping would be expensive. If you're near by you may feel they are charging too much for the item. They are just moving costs from distant customers onto near customers, but there is no such thing as "free" shipping. One way or another you're paying for it. In that sense "free" shipping is somewhat dishonest. > Online retailers are competing with brick and mortar stores at a > disadvantage: their customers have to WAIT for their items to arrive > (and hope they do arrive). Actually I think online retailers have the advantage in many cases. I personally hate physically going to a store and dealing with the associated hassles and time spent. Most of the time shipping looks real cheap compared to ordering from the comfort of my computer and having the product come to me. Add up the all the true costs of going to a store and whatever hassle cost your time is worth, and you probably "pay" more than reasonable shipping for most items. About the only stores I physically go to anymore are food stores. > Every time I've sold something online I've included the shipping price > in the price. Yes, on some destinations I've lost a little, but I set > my margins to deal with that. On some items I've made money on the > shipping portion. On average, the shipping portion comes out to close > to zero. So using your terms, you've decided to rip off customers near you. ******************************************************************** Embed Inc, Littleton Massachusetts, http://www.embedinc.com/products (978) 742-9014. Gold level PIC consultants since 2000. -- http://www.piclist.com PIC/SX FAQ & list archive View/change your membership options at http://mailman.mit.edu/mailman/listinfo/piclist