>-----Original Message-----
>From: piclist-bounces@mit.edu [mailto:piclist-bounces@mit.edu] 
>Sent: 16 August 2006 12:10
>To: Microcontroller discussion list - Public.
>Subject: Re: [OT] Google gets a little precious
>
>
>> Totaly pathetic behaviour, but couldn't expect much less
>> from a large modern business to be honest.  
>> Exactly what trademark infringments are they worried about?
>
>With trademarks if you don't vigorusly protect them you lose 
>the trademark protection. See Kleenex and Xerox (especially 
>Xerox) as examples. Xeroxing became a verb to mean making 
>copies. And it isn't trademark protected because it's in the 
>common lexicon.
>
>Google (tm?) can run into the same issue. If allowed to become 
>a common verb, then anyone can use the term googling to mean 
>internet searches.

But surely it's *already* in common use as a search engine "verb"?  A bit late for this kind of foot stamping IMO.

Regards

Mike

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