I also bumped into this book a week or 2 ago when I typed "microchip.com" in the URL bar vs. "www.microchip.com".  However, I'm not sure how this implies, or even questions, the end of Microchip as we know it.

Cheers,
-Neil.


> -------- Original Message --------
> Subject: Re: [PIC]: End of Microchip as we know it?
> From: "WH Tan" <whsiung.my@gmail.com>
> Date: Mon, April 24, 2006 9:24 pm
> To: "Microcontroller discussion list - Public." <piclist@mit.edu>
> 
> 2006/4/24, Charles Craft <chucksea@mindspring.com>:
> > Taking time away from making chips to document their business turnaround.
> >
> > http://biz.yahoo.com/bw/060424/20060424005041.html?.v=1
> >
> > Press Release   Source: Microchip Technology
> >
> > A Leading CEO in the Technology Industry Shares How He Helped Engineer
> > Monday April 24, 8:00 am ET
> >
> > CHANDLER, Ariz.--(BUSINESS WIRE)--April 24, 2006--Microchip Technology (Nasdaq: MCHP - News)
> >
> >    The Amazing Success of Microchip Technology Inc. in a New Book
> >    'DRIVING EXCELLENCE: How the Aggregate System Turned Microchip
> >         Technology From a Failing Company to a Market Leader'
> >
> >    By Steve Sanghi and Michael J. Jones
> >
> > <snip>
> >
> 
> 
> Hi,
> 
> It had been on Microchip's website for a week or two...
> 
> http://www.drivingexcellence.biz/
> 
> 
> 
> 
> Best regards,
> 
> --
> WH Tan
> 
> -- 
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