In SX Microcontrollers, SX/B Compiler and SX-Key Tool, Jon Williams wrote:

Indeed -- we were asked to provide bare boards for $10, but my boss (Ken) loves to give our customers more than they expect so he decided we'd stuff them and keep the price at $10.  It's hard to beat that kind of deal.

William, we're doing everything we can to keep SX prices fair and still provide you a high-level of support.  I think you'll find that when you're ready to do a big (10K+) OEM deal the prices get better than the low-volume pricing we publish.  That said, no matter how many SX chips you want to buy, we'll be here to help out as best we can.

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