I think we have yet to understand Industrial Design very well. Therefore our product managers are using the word "sexier". It will of course make the end product slightly higher but it is after all still a German brand (read reliable but expensive). For example, we need to partially pain the black housing green (black is good for optic sensors) to reflect the Corporate Image of green and the marketing slogan "P+F is green". Regards, Xiaofan ---------------------------------------------- Xiaofan Chen R&D Engineer, Photoelectric Sensor Development Pepperl+Fuchs Singapore http://www.pepperl-fuchs.com Signals for the world of automation -------------------------------------------- -----Original Message----- From: Martin Klingensmith Sent: Thursday, October 06, 2005 9:07 AM To: Microcontroller discussion list - Public. Subject: Re: [EE] Industrial design of electronics product Is the "industrial" design defined as minimal, uncluttered? I think most designs could benefit from this as it makes things less complicated. I believe it really is a "zen" thing, though I don't know if I'm qualified to use that word :) Minimalist artistic design (as I would call the "industrial" design) makes things appear monolithic and superior, though they may not be functionally. The design of the iPod is nice imo. The one problem is that the polycarbonate front scratches VERY easily. Other than that I enjoy it very much. I don't see how the "industrial" design fits your applications though because it would probably make things more expensive to manufacture, would it not? -- http://www.piclist.com PIC/SX FAQ & list archive View/change your membership options at http://mailman.mit.edu/mailman/listinfo/piclist