There is also the MTV show Pimp My Ride where they take a really beat up car to a shop in California that does specialty customizations. They like put an espresso machine or a makeup mirror in the trunk. So maybe also to pimp means "to make fancier; to add a lot of useless features and fluff". Maybe like: "Microsoft pimps Windows again..." -----Original Message----- From: piclist-bounces@mit.edu [mailto:piclist-bounces@mit.edu] On Behalf Of John Ferrell Sent: Wednesday, August 24, 2005 4:06 PM To: Microcontroller discussion list - Public. Subject: Re: [OT] For the pedants amonst us I am beginning to side with the French on this issue! Perhaps we do need a "language police". I see the word "pimp" used with increasing frequency in the printed media, but the meaning escapes me. I do understand the dictionary meaning but in the media they are not referring to one who markets prostitutes. John Ferrell http://DixieNC.US -- http://www.piclist.com PIC/SX FAQ & list archive View/change your membership options at http://mailman.mit.edu/mailman/listinfo/piclist