> How about option 4.
> 
> 4. Decrease your costs so that you can offer 50% discount and 
> maintain a reasonable profit.

If this were possible it would be wise anyway, so it does not offer an
answer to the question at hand, except when the increased volume of
dealer sales directly lowers the cost. But this is part of the future,
which is known to be hard to predict.

Wouter van Ooijen

-- -------------------------------------------
Van Ooijen Technische Informatica: www.voti.nl
consultancy, development, PICmicro products
docent Hogeschool van Utrecht: www.voti.nl/hvu
 

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