At 03:19 PM 11/8/2004 +0000, you wrote:
>Hi All,
>
>I am currently working on a small control box for an exclusive bunt not
>small market. I have been approached by a number of suppliers who are
>looking for wholesale rates of around 50-60% off my RRP. As my pricing was
>based on my profit being similar I am faced with a number of alternatives.
>
>1 reduce my profit.
>2 increase my prices so I can offer a 50% discount for wholesale.
>3 Only sell 'direct from the manufacturer' and use this as a selling
>point... I pass the savings onto you the customer
>
>As my price point seems to be comfortable for both myself (I make a profit)
>and my customers (I am perceived to be selling at a reasonable non-rip off
>price) I am heading towards 3, but then obviously my sales will be lower as
>I won't be selling in as many outlets.
>
>Any comments?

How about option 4.

4. Decrease your costs so that you can offer 50% discount and maintain a
reasonable profit.

Best regards,

Spehro Pefhany --"it's the network..."            "The Journey is the reward"
speff@interlog.com             Info for manufacturers: http://www.trexon.com
Embedded software/hardware/analog  Info for designers:  http://www.speff.com




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