Peter,

On Tue, 21 Sep 2004 19:29:06 -0400 (EDT), Peter L. Peres wrote:

IKEA...
>...<
> If you already know what you want why did you not order from the catalog 
> and have it delivered ? 

I don't think they did that then - and I live a long way from what was then their only store.

> It's a well known large-shop marketing tactic to 
> make the visitor path go past as many things as possible. How is this 
> different from a supermarket ?

Supermarket aisles are on a grid pattern so you can just do an x-y zig-zag to go to one place to pick 
something up and then go straight to the till.  Ikea's design is a single line (topologically speaking) and 
you have to travel the entire length of it.

Cheers,



Howard Winter
St.Albans, England


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