This is just my 2 cents. There is a chinese saying, "the longer you let go your fishing line, the bigger the fish you're going to catch". This is equivalent to, "when doing business, have a long-term view". The more you afraid of losing (by giving samples), the more you will lose in the long run. We can see this happening in our normal daily life !, For eg., at the supermarket, when say, a manufaturer wants to expand its market share by introducing a different flavors to its existing product line, they give samples of the new flavor. This cost money too. But, consumer gets to try something out for free and who knows, might like it and there you go, more sales. Yes, Microchip may seems to be losing at the beginning by giving out samples but, in the long-run, they reap what they sowed. Its that simple. cheers, Davis Ake Hedman wrote: The cost to give out samples is probably even lower then it is to send out datasheets, brochures etc. The cost that chip manufacturer have for production facilities, research etc is in the price for the chip when we buy them not in the "give aways". The shipping cost and the handling is probably the biggest cost they have for it. /Ake -----Ursprungligt meddelande----- Fran: pic microcontroller discussion list [mailto:PICLIST@MITVMA.MIT.EDU]For Andrew Kilpatrick Skickat: den 15 april 2004 22:04 Till: PICLIST@MITVMA.MIT.EDU Amne: Re: [PIC/AVR] PIC vs AVR (ATMEL) You underestimate the value of samples. I started as a hobbiest, and learned about the PIC while in school. Now I'm in business and the PIC is my micro of choice for every application. I'm only 25, so I stand to design a lot of stuff in the next 50 years or so, and Microchip will get money every time. Other companies that make it easy to use their products because the prices and method of getting products are good: - National Semi - TI - VIA (embedded motherboards) - Maxim IC But I guess what matters more are the companies that seem too big for themselves to make products that are easy to learn about and obtain. Here is the list of companies that I avoid: - Motorola - Cypress - Philips - too many others to name Running a business has strengthened my belief that everyone matters when it comes to products and services. The guy that buys one, or the guy that wants 1000. Because the tables can turn pretty fast in this world, and the guy making circuits and code in his bedroom might be designing the next great product that will end up selling a million. The companies that only pay attention to the big people will (and deservedly so) lose their edge. Andrew On Thu, Apr 15, 2004 at 01:43:45PM -0600, Richard Zinn wrote: > Does Microchip purposefully cater to hobbyists? I don't understand that > sample policy all that well... They must lose a lot of money to > manufacturing and shipping so many samples to hobbyists. When probably 1 in > 1000 hobbyists ever build something that is produced in mass quantity - > enough to make Microchip any money. > > -----Original Message----- > From: Shawn Wilton [mailto:shawn@BLACK9.NET] > Sent: Thursday, April 15, 2004 12:31 PM > To: PICLIST@MITVMA.MIT.EDU > Subject: Re: [PIC/AVR] PIC vs AVR (ATMEL) > > > Honestly, they're all vastly different. They're all RISC, but that's > about where the comparison stops. Atmel has the best architecture, but > pic has been around long enough that tools/sw and the chips themselves > are cheap and easy to come by. > > > > Richard Zinn wrote: > > >I've been wondering the same thing. Except, I'd also ask about the Zilog > >chips? Like the eZ80? How do the Atmel, Microchip, and Zilog chips > >compare? > > > > > >-----Original Message----- > >From: Mark Jordan [mailto:mark@CPOVO.NET] > >Sent: Thursday, April 15, 2004 10:06 AM > >To: PICLIST@MITVMA.MIT.EDU > >Subject: Re: [PIC/AVR] PIC vs AVR (ATMEL) > > > > > > Hi Andre, > > > > I did that move some years ago. Never regretted. > > I can tell you my reasons, but they couldn't be very > >significant to you: > > > > 1. More speed, almost 1 MIPS/MHz. > > 2. No memory bank switching. > > 3. Not only one accumulator but lots of them to work with. > > 4. Very resourceful assembly language. > > 5. Multiply instructions (8x8) in TWO clock cycles! > > > > Last week I had to do a rework on an old PIC design. > > Boy, I missed the AVR that week! > > > > Mark Jordan > > > >On 15 Apr 2004 at 18:38, Andre Thomas wrote: > > > > > > > >>Hi, > >> > >>Has anyone ever considered moving from PIC to Atmel AVR's ? If so, what > >>are good reasons to move ? > >> > >>I am thinking that there's a few advantages in the development tools > >>available, but then I am making an uninformed statement... Anyone else > >>willing to shed an enlightended opinion? > >> > >>Regards, > >>Andre Thomas > >> > >>-- > >>http://www.piclist.com hint: To leave the PICList > >>mailto:piclist-unsubscribe-request@mitvma.mit.edu > >> > >> > > > >-- > >http://www.piclist.com hint: To leave the PICList > >mailto:piclist-unsubscribe-request@mitvma.mit.edu > > > >-- > >http://www.piclist.com hint: To leave the PICList > >mailto:piclist-unsubscribe-request@mitvma.mit.edu > > > > > > -- > http://www.piclist.com hint: To leave the PICList > mailto:piclist-unsubscribe-request@mitvma.mit.edu > > -- > http://www.piclist.com hint: To leave the PICList > mailto:piclist-unsubscribe-request@mitvma.mit.edu -- http://www.piclist.com hint: To leave the PICList mailto:piclist-unsubscribe-request@mitvma.mit.edu -- http://www.piclist.com hint: To leave the PICList mailto:piclist-unsubscribe-request@mitvma.mit.edu --------------------------------- Do you Yahoo!? Yahoo! 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