My suggestion is to get the services of experts.  Just like
you, an expert can often do something in a few hours which
would take others weeks, longer, or never.

1) Contract a good full service accounting consultancy to do
an analysis.  Ditto marketing consultancy. Don't laugh.  The
cost might not be as high as you imagine and could be well
worth it in the longer term.  The study might be done in
drill-down stages so you can bail out if things are coming
out negative early on.   Also sometimes they will do some
work for low cost as a way to help a small business who
might become a big customer later on.

2) Check with your government about small-business help.
Here in the US the Small Business Administration has SCORE
(Service Corp of Retired Executives).  Great organization.

No, I'm neither an accountant nor a retired executive.
Technical.  But learned this the hard way a number of years
ago.  In my case I waited too long before getting help and
it was too late.   I think I could have been a retired
executive by now if I hadn't been so stubborn about trying
to "do it myself". :-)

Chuck H.

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