Steve Baldwin <steve@tla.co.nz> wrote:

> > made in Cambridge but it was loads cheaper (50%) to buy it via
> > Hawaii than direct from the manafacturers! Cambridge=>London
> > Cambridge=>Hawaii=>London
> >
> > I know which one should be cheaper......
>
> Not at all. The manufacturer has set themselves up to manufacture
> in volume. Small volume sales are something they don't really want
> so having high prices is a way of discouraging that.

    Additionally, most manufacturers don't want to be in competition
    with their own distributors, so they deliberately set their
    manufacturer-direct price higher than the disty price and hope
    that no one actually tries to buy directly from them.

    When large numbers of customers DO try to buy direct, it
    invariably causes problems for everyone involved, so many
    manufacturers with good disty relationships don't even bother
    with direct sales.

    Remember the online "Microchip Store" from which you could --
    for a week or so -- buy devices direct from Microchip?  Check it
    out now:

        http://buy.microchip.com/

    -Andy

=== Andrew Warren -- aiw@cypress.com
=== Principal Design Engineer
=== Cypress Semiconductor Corporation
===
=== Opinions expressed above do not
=== necessarily represent those of
=== Cypress Semiconductor Corporation

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