> There is a british company putting LED displays onto Race Car
> Wheels for advertising - I suppose it's practically the only place
> that's left to put adverts on.
>
> http://www.adflash.com
>
We've talked about the WheelFX system over on the Yahoo
CART group. Because of the very narrow viewing angle it's
not very effective. Good idea, but no cigar

http://home.clear.net.nz/pages/joecolquitt/wheelfx.html

You have to be pretty alert to read that it's a Toyota ad. On the
straights the cars go too fast, on the bends the angle's all wrong.
Only two cars tried it last year, wondering if it paid enough
dividends to be around this year

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