The story also says that a 4K chip will be $2.10 in quantity
50,000.  That doesn't sound like a Microchip killing deal by
the time it gets to me.

But the competition is going to be great.  Always results in
better deals for us consumers.

Dan

-----Original Message-----
From: William Chops Westfield <billw@CISCO.COM>
To: PICLIST@MITVMA.MIT.EDU <PICLIST@MITVMA.MIT.EDU>
Date: Tuesday, October 26, 1999 10:25 AM
Subject: coming death of microchip?


>http://www.eet.com/story/industry/semiconductor_news/OEG199
91018S0042
>
>Upshot: motarola planning to ship $1 flash-based part soon,
AND:
>
>    "All of our new designs will be flash-based instead of
OTP
>    because we can offer this memory storage at about the
same
>    price as the one-time programmable solutions," said
Kilbane.
>
>I don't see how microchip can compete against that sort of
thing unless
>they get a lot more agressive with new parts, lower prices,
and better
>availability.  (Motarola isn't alone, of course.  Atmel and
Scenix are
>also essentially flash-only suppliers.)
>
>BillW