Yeah, you tell 'em, Tjaart! Microchip is working their way into a niche
market. There are lots of people who support that niche, but some are
beginning to feel an itch. There are too many other players in this market
now for Microchip to sit on their laurels.

On the other hand, I am waiting for the dust to settle before I decide to
switch horses. Luckily the end product is expensive enough that the extra
price for a PIC is not significant in the things I design. But an extra
dollar(or several) will eventually make me switch. I can imagine how it is
for people designing low margin products with lots of competition.

Cheers,
Bob

>I'll bite.
>
>You are probably not. It does not mean you are right (or wrong).
>Mchip has the mid-end market by the short&curlies because of
>unrealistic and blind brand-loyalty bordering on religion by some.
>
>Mchip is screwing us over with their prices. You can say what
>you like, but that burny feeling up your ass is the *fact*
>that you are paying double for Mchip than for better AVR parts.
>Instead of spin doctors and lawyers, Mchip should employ more
>engineers.
>
>Only by investigating other avenues, will this shitty attitude
>change. I really like PICs, but they are not the only ducks in
>the pond. If an engineer has a teary-eyed devotion to a particular
>brand, he'd either be on your way to another career, or not be
>doing his job.