Tjaart van der Walt wrote:
<cut>
> I seems like Mchip has very rigid channels for their
> employees to report and work withing, and the best ear that
> we could get, was the marketing departement. It is like barking
> up the wrong forest. We are not talking about the margins of
> the distributors, but the margins of Mchip.

Marketing departments are paid to:

a) promote increased $ per unit.
b) increase units sold.
c) absorb abuse and defuse crises.

"best ear" falls into category (c)