In message <51691EF37C93D21195B9006008C5148C2DCE9E@SMARTNTS02>, Andres Tarzia writes >I don't know what is driving the PIC prices, but as I said before, I don't >think that we, as customers, will have a big enough impact as for forcing >Microchip to lower prices JUST FOR OUR OPINIONS. Now, if Atmel, Motorola, >and/or others start producing alternatives at a lower cost, that is a >different story... Product pricing is pretty simple, it's based on what the market will stand!. If this means a large profit, all well and good - but if it only means a small profit, not so good :-). Obviously if you can't make any profit on an item, it would be better to drop it all together. This doesn't always happen, 14 inch portable TV's are almost always sold at a loss to the manufacturer - but the manufacturers sell at a loss just to keep in the market. -- Nigel. /--------------------------------------------------------------\ | Nigel Goodwin | Internet : nigelg@lpilsley.demon.co.uk | | Lower Pilsley | Web Page : http://www.lpilsley.demon.co.uk | | Chesterfield | Official site for Shin Ki and New Spirit | | England | Ju Jitsu | \--------------------------------------------------------------/